Live keynotes & sessions
Keynote #1 - coming soon!
Keynote
Live session, available on-demand for four weeks after the event
Coming soon
Keynote - Revolutionizing Brand Protection
Keynote
Live session, available on-demand for four weeks after the event
One of the toughest issues for Brand Licensors and their licensees is the issue of counterfeit products posing as real. It robs revenue for both the Licensors and Licensees and hurts brand value. In 2019, a new technology became available to help protect brand licensors, licensees and retailers. This technology provides the Licensing supply chain with the ability to protect revenue as well as the consumer, without changing anything. This session will explore how utilizing scannable forensic security technology can solve counterfeiting issues.
On-demand sessions (available throughout both live event days)
Different by Design: MoMA’s Modern Approach to Museum Licensing
Session
Available on-demand throughout both live event days
How Games Ate the Licensing World
Session
Available on-demand throughout both live event days
Did you know that the $110B+ video games industry is on track within the next one to two years to generate more revenues worldwide than movies and TV combined?! The meteoric rise of the gaming industry over the last decade has been driven in large part by three main factors: the emergence of the free-to-play business model, smartphones and IP (some of it licensed). If you’re looking for answers on how to get in on the video game action and get more bang for your buck, this session is a must see.
Digital Talent: The Future
Session
Available on-demand throughout both live event days
Influencers: Are they Delivering on their Brand Promise?
Session
Available on-demand throughout both live event days
The Athlete Influencer Difference
Session
Available on-demand throughout both live event days
Social media marketing has brought fans closer to the game and given them access to the most influential athletes in the world. These athletes are living, breathing IP and have the collective ability and reach to shape consumer sentiment. This presentation will examine how athlete influencers leverage their reach and platforms to market products and enhance brand partnerships.
Product as Solutions
Session
Available on-demand throughout both live event days
COVID-19 has transformed consumer priorities, affecting what people want and how they consume. No longer interested in aesthetics alone, success will lie in purposeful products that act as solutions to these new consumer needs. This presentation will focus on 3 key solutions to support brands and retailers in rethinking design as a problem-solving mechanism: Product as protection, product as mood boosters, product as Wellness.
What Do Licensees Want?
Session
Available on-demand throughout both live event days
I Want it Now!: Using the Fan to Expand Distribution
Session
Available on-demand throughout both live event days
Over the past few years, Funko has jumped into acquisition mode, acquiring three very different companies and expanding their digital footprint by using Pop! as an entertainment platform, always with the valued fan at the core of all they do. This session will explore how fans are crucial tools for growth, allowing a company to find new opportunity by leveraging trust equity.
Finding Opportunity in the Overwhelm: Key Trends in Consumerism
Session
Available on-demand throughout both live event days
Maxwell Luthy, Evangelist at Large at the global intelligence firm TrendWatching will dive headfirst into four of the key trends reshaping the consumer landscape in 2020 and the coming years. Max will explore the aftershocks of having the emergency brakes pulled on the global consumer economy, and the bold strategies that are being deployed in new digital arenas. These trends will rewrite the rules in the licensing industry and unlock new opportunities.
Knowledge is Power: Throw Away Your Crystal Ball
Session
This session will be on-demand.
COVID-19: What Happens Next?
Session
Available on-demand throughout both live event days
Esports: The Hottest New Licensing Category in Latin America
Session
Available on-demand throughout both live event days
The entertainment and sports ecosystems are evolving, and it would be crazy to think that licensing is not evolving along with them.
With the huge hype around esports, how can we get on the hype train and effectively translate that into amazing results?
Are we familiar with the esports scene? How can we differentiate between classic gaming and esports? Who, when, and where should we focus on?
It is time to jump on the hype train and build the most around a continuously growing scene in order to make the most of it!
Thinking Beyond Revenue: A Holistic Licensing Approach in the Post-Normal
Session
Sponsored by:
Available on-demand throughout both live event days
How to Combat the Explosion of Print On-Demand Whack-A-Mole on Social Media
Session
Available on-demand throughout both live event days
Licensing and the Toy Industry: A Changing Landscape
Session
This session will be on-demand.
The retail landscape has changed dramatically in 2020 and, while sales in some industries have retracted, the U.S. Toy Industry has experienced record growth. In this session, we will look at the toy industry performance in context with other industries and learn why we are seeing this growth and how it is evolving. You will learn which brands, licenses, categories, and channels were the biggest winners as well as how SVOD is impacting the toy industry. You’ll also get a sneak peak into what toys will be driving sales this holiday season.
New Directions at Retail
Session
Orchestrating Speed-to-Market: How to Make Everything Hum in Concert
Session
YouTube and You: Insights to Drive Retail and Consumer Product Strategies
Session
Earlier this year, WildBrain launched an initiative designed to leverage the blended expertise of WildBrain’s established consumer products licensing agency, WildBrain CPLG, and its leading digital network and studio, WildBrain Spark. This session will feature the combined expertise of Steve Manners, Vice President, Business Development, WildBrain CPLG & WildBrain Spark, and Jon Gisby, Managing Director at WildBrain Spark, to discuss how, as the licensing industry becomes increasingly attuned to the potential of YouTube and digital platforms for launching, supporting or reinvigorating IP, the data insights generated can be a valuable aid in driving successful international licensing and retail roll-out strategies.
Something Old, Something New: How to Plan for Changing Consumer Behaviors
Session
This session will be on-demand.
Join Kantar experts as they explore the latest shopper dynamics across four key markets for the licensing industry: toys, entertainment, fashion and sports. As consumers re-evaluate brand choices and household budgets fall, entirely new behaviors are emerging. Lockdown has certainly accelerated existing trends too, from the rise of digital streaming to the surge to online shopping. But what does this mean for brands now and ongoing? In this session, Kantar will investigate key shifts in consumer behavior and evaluate their lasting impact on consumer purchasing habits, helping you to leverage opportunities and minimize the potential risks.
Forging a Sustainable Future
Session
Available on-demand throughout both live event days
With a global pandemic shining an even brighter spotlight on the impact industries can have on the environment, sustainability has never been so high on the agenda. What steps should licensees and retailers take to adopt an ambitious approach toward a sustainable future for consumers, and how can the industry come together to share best practice? Join participants from BBC Studios, SILC, Teemill and Boots as they deep dive into this topic and discuss how they are working together to shift the sustainability dial.
Where are we now, who are the agents of change and where do we need to go? (BBC Studios)
How should you change and adapt your licensing model to make it more sustainable? (Teemill)
Listening to the consumer and shaping the consumers view on the ethical importance of eco-friendly lines (Boots)
What is the industry doing to come together to share best practice and collaborate on solutions that can help bring more sustainable products to market?