Chris Petrovic

Chris Petrovic
SVP & Head of Corporate Strategy, M&A and Business Development
Zynga, Inc.

Mr. Petrovic is a games, technology and digital media veteran, with over 20 years of global experience in the sector. He currently serves as SVP and Head of Corporate Strategy, M&A and Business Development for Zynga, a leading developer of the world's most popular mobile games that are played by millions of customers worldwide. Chris is responsible for driving the company’s growth through strategic M&A, partnerships and market expansion efforts. Chris has deployed over $3 billion in capital during his timeat Zynga for the acquisitions of Rollic Games, Peak Games, Small Giant Games, Gram Games, Peak Games board and card studio, Harpan and Puzzle Social. He has also secured licensing partnerships with Disney (Star Wars), Warner Brothers (Harry Potter), NBC/Universal (Fast & Furious), HBO (Game of Thrones) and World Poker Tourand in responsible for the company’s Asia market strategy.

Prior to joining Zynga, Chris served as SVP and Head of Corporate Strategy & Development at Kabam, another leading mobile gaming company. During his time at Kabam, he led Kabam's international growth strategy efforts, with a particular focus on Asia, and also was responsible for a number of key licensing deals with Disney, Marvel, Warner Bros. and Lionsgate. In addition, Chris oversaw Kabam's M&A activity as well as its 3rd party publishing business, which was sold to Chinese publisher Gaea Mobile.

Prior to Kabam, Chris served as the global GM of GameStop Digital Ventures, the digital strategy, corporate development and incubation arm for GameStop, the world’s largest provider of video game products and services. As a member of the company's senior management team, Chris served as the principal leader of GameStop's global digital strategy and was responsible for building on the company's ongoing efforts to integrate digital initiatives and business lines into the company's multi-channel strategy, as well as overseeing the development and execution of new organic growth and product development, acquisitions, strategic partnerships and investments. As a result of these efforts, digital revenues grew from $100MM to over $600MM during Petrovic’s tenure.

Prior to joining GameStop, Chris held senior-level digital positions at Playboy, AG Interactive (a division of American Greetings), and He began his career in the late 90’s as an entrepreneur, serving as the CEO of Internet start-up From there he went on to become COO of, a leading interactive marketing agency, before joining Prime Ventures, an early stage venture capital firm based in Santa Monica, California.


How Games Ate the Licensing World

Wed, 28/10/2020 - 6:00am to Thu, 29/10/2020 - 8:00pm
Session Type: Session
Session Track: On-demand sessions (available throughout both live event days)