Christina Lima

Christina Lima
Vice President, Global Franchise Management and Creative Services
ITV Studios

Christina Lima started her career in marketing in Brazil over 20 years ago, working in record companies when CD was still a thing. She moved to the UK after receiving a scholarship for a Masters in Interactive Media in 2005 and moved to the TV industry by chance, landing on a job at Disney, followed by her first licensing job at Nickelodeon UK, where she stayed for four years working on SpongeBob SquarePants, Dora the Explorer and others. She has been at ITV Studios since 201, working on a variety of titles, from Coronation Street, to Love Your Garden, to Hell's Kitchen and Cut the Rope, Thunderbirds Are Go, Space: 1999, Poldark, more recently multi-Emmy winner Schitt's Creek. 2020 came with a new professional challenge, moving from marketing to business development under the new Brand & Licensing team for ITV Studios, based in the Netherlands.