Daniel Bobroff

Daniel Bobroff
Co-Founder, ASOS Ventures, and Founder and Chief Executive Officer, Coded Futures

Daniel Bobroff is one of the world’s leading retail technology speakers, founder of Coded Futures and special advisor to HTEC Group with whom he develops emerging technologies. His unusual journey has led to a unique perspective that informs the World’s best-known retailers, agencies and brands.

As the former co-founder and Investment Director of ASOS Ventures, Daniel scouted worldwide for latest innovations in retail and fashion technology.

With Microtime, Daniel is acknowledged for “selling Mario to the admen”, pioneering in-game advertising from 1991, perhaps the first example of digital advertising and today an $8bn market. He founded Deibus Studios, a leading international developer in extreme sports, achieving over 50 million game sales.