Joanna Parman

Joanna Parman
Worldpanel Division, Strategic Insight Director

Joanna has a breadth of experience across Product Marketing, Consumer Behaviour, and Fast-Moving Consumer Goods (FMCG). Over the last 7 years, Joanna has been working in consumer and shopper insight to help brands and retailers make successful decisions, and has a passion for acting consultatively and getting the most out of our data.