Micheal Stone

Michael Stone
Co-founder and Chairman
Company: 
Beanstalk

Michael Stone serves as chairman and co-founder of Beanstalk, a leading global brand extension licensing agency that is a part of Omnicom Group. He is also the author of The Power of Licensing: Harnessing Brand Equity(Ankerwycke, 2018) and a 2019 inductee to the Licensing International Hall of Fame. Michael has been instrumental in driving the evolution of licensing from primarily an entertainment marketing tool to a highly effective corporate marketing and communications tool used by many of today’s Fortune 500 companies. Michael has been a leader in all facets of licensing, developing brand extension programs for major multinational corporations as well as celebrities, sports and entertainment properties, including retail exclusive programs devoted to specific licensed properties. Michael has served as an adjunct Professor of Brand Licensing at Baruch University School of Business and Long Island University Post and has been a frequent guest lecturer on licensing at Boston University School of Management, Babson University, Baruch University, The Wharton School of Business, and F.I.T., among other institutions. Michael was one of the founding Directors of the Long Island University Post Institute for Branding and Licensing. He is also a Member of the Board at Year Up New York, a non-profit organization helping young adults cross the “opportunity divide”. Michael earned his Juris Doctorate from Emory University School of Law and graduated from Hamilton College with a Bachelor of Arts in Government.

Sessions: