Terése Whitehead

Terese Whitehead
Senior Manager of Sponsorship and Operations
NFL Player's Association, Inc

Terése(Tracy) Whitehead has led a diversified career in sports and entertainment with nearly 20 years of experience in marketing strategy, branding, athlete relations and representation.

After earning her degree from the University of Michigan, Terése joined Chicago-based HA-LO Sports and Entertainment as an Account Executive where she implemented strategic sponsorship campaigns and promotions for a Fortune 500 company. She relocated to Atlanta in December 2001 and began her tenure as an Atlanta Hawks and Atlanta Thrashers team marketing executive, where she was an integral part of each team's marketing, advertising, community investment, and branding campaigns. After five years in this role, Terése joined Williams & Connolly in Washington D.C as Sports MarketingSpecialist, spearheading marketing, philanthropic and branding initiatives for high-profile professional athletes including Grant Hill, Tim Duncan, Ray Allen and Tamika Catchings. She was promoted to Senior Manager of Sports Marketing in 2008.

In 2013, Terése departed Williams & Connolly to support the launch of Tandem Sports + Entertainment, a full-service sports and entertainment agency with expertise in athlete management, talent representation, marketing, communications and publicity services. As Senior Vice President of Marketing + Brand Development, Terése led the strategic vision and managed off-field/off court marketing of over 75 NBA, WNBA and MLB players and entertainment clients including sourcing, negotiating and maintaining client endorsement, appearance and rights portfolios. She played an integral role in business development, helping the agency double its client roster in its first year.

In her current role as Senior Manager of Sponsorship and Operations for the NFL Players Association, Terése assists the Vice President of Player Services in managing departmental operations and overseeing strategic direction for more than 100 sponsors, licensees and new businesses seeking to utilize NFL players in their marketing and digital campaigns.

A native of Denver, CO, Terése has guest lectured on sports marketing at Georgetown University, George Washington University and American University. She served for 6 years as the Executive Board President of Suited for Change, a local DC non-profit providing professional clothing and ongoing career education to women in need, and is a member of Women in Sports & Entertainment (WISE).


The Athlete Influencer Difference

Wed, 28/10/2020 - 6:00am to Thu, 29/10/2020 - 8:00pm
Session Type: Session
Session Track: On-demand sessions (available throughout both live event days)