Tonya Kirby

Tonya Kirby
Director of Licensing
Retro Brands

Ms. Tonya Kirby is currently the VP of Licensing for The Original Retro Brand,a vertically-integratedinternational apparel company. Tonya is a long-term veteran of the retail, manufacturing and apparel industry. She has more than 20 years of firsthand industry experience and has held senior-level positions in several public and privately held companies to include Hanes, Gear for Sports, and TaylorMade. Tonya’s diversified background includes brand collaborations with some of the most notable sports leagues, brand licensing agents, music bands and the Licensors of over 300+ colleges/universities.

In her Trademark and Brand Licensing Career, she has worked with:

Sports Leagues: CFP, HOF, NBA, NFL, NASCAR, MLB, MiLB, PGA and NCAA

Licensing Agents: Authentic Brands Group, Affinity, Brandgenuity, CAA Sports, CLC, Exemplar, Easy Partners, Epic Rights, Fermata, Chevron, General Motors, Gridiron Greats, Learfield, Lionsgate, Perryscope, Warner Music Group, SONY and Universal

Global Brands and Bands: David Bowie, Def Leppard, Disney, Fanatics, Grateful Dead, Guinness, Hasbro, KISS, Nike, Marvel, Molson Coors, Motley Crue, Nestle, Pabst, Star Wars

Her specialties include contract negotiation, marketing strategy, product development, trademark and licensing and brand management

Although Tonya has spent her entire professional career working with some of the most notable brands, she is equally passionate to work with entrepreneurs and non-profits with their branding efforts


What Do Licensees Want?

Wed, 28/10/2020 - 6:00am to Thu, 29/10/2020 - 8:00pm
Session Type: Session
Session Track: On-demand sessions (available throughout both live event days)